Cold-Start PersonalizationInteractive demo
SYNTHETIC DEMO · REAL DECISIONINGjeffbrokaw.com

// 03 · The storefront

An anonymous visitor is resolved to one person and the store composes for them. Pick a shopper on the left, or send a random arrival.

Two shoppers an older system files as Value shopper. It would serve them the same page. This one does not.

Marcus D. · Setting up a cold garage workshop on a tight budget
Composing for Marcus D.
Russ P. · Foreman restocking a crew on a tight budget
Composing for Russ P.

The store is a fictional brand with a synthetic catalog. The shoppers are synthetic and illustrative. The decisioning that composes each page is genuine model output, generated for each individual.