Cold-Start Personalization: a live demo

SYNTHETIC DEMO · REAL DECISIONING

Arrivals

A visitor lands with zero on-site history. The engine resolves them to one individual.

or pick a shopper

The first visit is the most expensive, least personalized moment in commerce. This composes it for the actual individual, before any history exists.

The storefront

An anonymous visitor is resolved to one person and the store composes for them. Pick a shopper on the left, or send a random arrival.

Two shoppers an older system would file as the same Value shopper. It would serve them the same page. This one does not.

Marcus D.

Toledo, OH · Android, Chrome

resolving...

Composing for Marcus D....

Russ P.

Bakersfield, CA · iPhone, Safari

resolving...

Composing for Russ P....

The store is a fictional brand with a synthetic catalog. The shoppers are synthetic and illustrative. The decisioning that composes each page is genuine model output, generated for each individual.